Please contact us and we’ll take care of the detailed requirements for your campaign and help you get more value our of your marketing spend.Best Email Marketing For Small Business What is USPS EDDM?Įvery Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces (oz). To qualify for these discounts the campaign must be registered with USPS before mailing. This is a great opportunity to save money using QR codes or augmented reality technology in catalogs and other direct response pieces. This promotion is another mobile initiative, providing a 2% discount for all mail pieces that utilize technology that can be scanned by a mobile device that leads the recipient to a mobile-optimized shopping website. Mail Drives Mobile Commerce | November 1 – December 31 This is a great application for our 4 color variable data digital presses. Pre-printed paper stock and color inserts don’t count. First class transactional pieces that include the use of four-color printing on bills and statements receive a 2% discount at the time of mailing. This promotion is intended to create a greater connection and increase consumer response by utilizing color in bills and statements. Any mail pieces embedded with a NFC device will receive a 2% discount at the time of mailing.Ĭolor Print in First Class Mail | August 1 – December 31 Near Field Communications (NFC) chips and tags enable communication with mobile phones and tablet computers. The USPS loves it when marketers combine direct mail with mobile technology. This one might be a little more difficult to take advantage of but we’d love to help. You get a 2% postage discount if your mail piece contains personalization in the mail piece that has a personalized URL or QR code call to action that sends the recipient to a personalized landing page.Įmerging Technology / NFC | August 1 – September 30 Mail and Digital Personalization | May 1 – June 30 You can earn a 2 cent credit on each piece that is returned during the promotion period. This promotion is offered to mailers that include First-Class Mail Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) enclosures. Send your marketing or advertising content via first class mail and receive a 15% discount.Įarned Value Reply Mail | April 1 – June 30 This promotion is intended to encourage marketers to use first class mail as a marketing tool. This is the largest discount in all the 2014 promotions. The QR code must contain one color other than black, white or gray, and lead the recipient to a mobile optimized experience, as it should. In an attempt to make QR codes visually more appealing, use color or branding in QR codes and receive a 2% discount on first class, standard, flats or cards. These promotions can save you some real money if your are flexible on your campaign timing or they happen to match your marketing calendar.īranded Color Mobile Technology | February 1 – March 31 Posted on Decemby Tod Cordill - Blog, Integrated Media MarketingĮvery year the US Postal Service offers discounted mailing promotins that allow you to save money on your direct mail campaigns. Increase Direct Mail ROI with USPS 2014 Promotions We collaborate, take chances, and go beyond the possibilities. Premier Press is a team of creators and makers. View Our WorkĪs a team of creators and makers, we’re eager to partner with you to craft strategies and materials that that go above and beyond ordinary possibilities. View our projects to get ideas for your next campaign. Our work helps you achieve your marketing goals.
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